Twelve checks before you send a single cold email.
Offer, infrastructure, and motion: tick off what's true today and get an honest read on whether outbound is ready to work for you.
Free, no signup, runs in your browser
This is the pre-flight list we effectively run on every new engagement, and unchecked items are where outbound actually dies (not in the copywriting). Your score lives in your browser only. And yes, several items are things our service simply handles for you; the checklist is still true if you never talk to us.
Common questions
What score do I need before starting outbound?
The offer-and-audience items are non-negotiable: without a specific ICP and a problem stated in the customer's words, nothing downstream saves you. Infrastructure items can be fixed in days. Motion items are the ongoing discipline, and they're exactly what a managed service exists to guarantee.
Why does one email per prospect fail?
Because a single touch only catches people at the perfect moment, and almost nobody is at the perfect moment. The bulk of replies arrive across the follow-ups, which is why an unfinished sequence pays full cost for a fraction of the outcome.
What's the fastest way to fix the infrastructure items?
Separate sending domains, authentication (check ours free), warmup, and a system of record can all be stood up inside a week or two. They're solved problems; they just have to actually be done before volume, not after the first deliverability crisis.
Want the whole motion handled for you?
These tools cover the checks. Revenue Force runs the entire outbound motion, in your voice, with your approval on every message, and books the conversations onto your calendar.