Inkris OPSRevenue Force

How it works

From potential customer to confirmed opportunity.

You decide who is worth pursuing and what must be confirmed. Revenue Force handles the execution and hands the opportunity to your team.

01 · Set the direction

You decide who counts, before anything is sent.

You define the type of customer you want, who is worth pursuing, and what has to be true before a conversation deserves your team's time.

Exclusions matter as much as inclusions: existing customers, competitors, open deals, and anyone you say is off limits stay out. Your rules also decide which conversations are always escalated straight to you.

What counts as an opportunityYour definition
Best-fit customer
Ops leaders at 20 to 200 person services firms
Qualifies when
Right fit, genuine interest, and a real timeline
Never contact
Current customers, competitors, prior opt-outs
Escalate to you
Pricing and scope questions go straight to your team

02 · Find and reach

Revenue Force finds them and reaches the decision-makers.

It identifies potential customers that fit your definition and reaches the people who can actually decide, in your voice, across email and LinkedIn (SMS where a conversation is warm or consented).

The right audience is rarely all net-new. Past leads that went quiet, closed-lost deals whose timing has changed, and referrals worth re-engaging are activated first, then the search extends into new accounts that fit.

Audience142 match your ICP
Dana WhitfieldHarbor & Co Right fit
Leo MarshBrightpath Legal Right fit
ACAva ChenNorthway PartnersReviewing

03 · Follow up and confirm

Follow-up keeps moving until interest is confirmed.

Every follow-up happens on schedule, so nothing stalls the week everyone gets busy. Replies are read and handled against your criteria, not just counted.

Interest is confirmed against the standard you set. Each decision comes with its reason, and anything your rules reserve for you is escalated with the full thread.

Leo Marsh · Brightpath Legal
Reply scored against your criteria
Right fitMatches your ICP
Genuine interestAsked how it works
Relevant contextTimeline this quarter
Pricing questionYour rule: send to you
Qualified. Escalated to you for the pricing question.

04 · Hand off

The opportunity reaches your team, ready for the sales conversation.

The handoff carries everything your team needs: who the person is, what was said, what was confirmed, and what happens next.

A meeting is one possible handoff, never the product. You choose how opportunities arrive: a booked call, a warm introduction, or the full thread in your inbox or CRM.

Qualified sales opportunity
Dana Whitfield · Harbor & Co
Head of Operations · via referral
Right fitGenuine interestFull contextClear next step
Ready for your team

The standard

What a confirmed opportunity includes.

A confirmed customer opportunity is our plain-language description of a qualified sales opportunity: a relevant potential customer whose fit and interest have been checked before the conversation reaches you.

  • Matches the agreed customer criteria
  • The right decision-maker has been reached
  • Interest has been confirmed
  • Relevant context is attached
  • The next step is clear
  • Ready for your team

Approval and control

It runs on your rules, at the autonomy you choose.

Approval is the starting point: drafts are written in your voice and queued for your review. As results build, you can hand more of the motion over to run on its own, and dial it back at any time.

Review in minutes
Clear a whole batch at once, or open any message to edit it first.
Always your voice
Every correction sharpens how the work sounds and what qualifies.
Explainable decisions
Every qualification and escalation shows the reason behind it.
See the full control system
Autonomy: you set the levelLevel 2 of 3
1
Approval by default
Every action is reviewed before it happens.
2
Review key actions
Routine work runs; the important calls come to you.
3
Trusted automation
Automate only what your team is ready to trust.
Dial it up as trust builds. Dial it back at any time.

Beyond customers

The same process, for different opportunities.

The same four steps can create customer, dealer, distributor, partner, member or wholesale opportunities. Only the definition of who is worth pursuing changes.

CustomersDealersDistributorsPartnersMembersWholesale accounts

Who does what

You set the direction. Revenue Force handles the execution.

Your expertise stays built into the execution, and every customer relationship remains yours. Your team handles the sales conversation and close.

You
  • Set the direction
  • Decide who is worth pursuing
  • Decide what must be confirmed
  • Handle the sales conversation and close
Revenue Force
  • Finds the companies
  • Reaches the decision-makers
  • Manages the follow-up
  • Confirms interest
  • Hands over the opportunity

Tell us which customers you want more opportunities with.

We will determine the customer segment, qualification standard and execution scope before the Revenue Force walkthrough. No obligation at any step.